Responsive Web Design

Responsive Web Design

Responsive Web Design
The modern consumers are utilizing a multitude of devices and platforms holding variable screen sizes, where responsive web design service provides the adaptability to display content scales correctly to help users stay on the page and avoid turning them away.

We are a responsive web design company offering such services, while, providing the viewers with an optimal experience as the pages adapt itself as per the height and the width of the screening device.

We guarantee pages to fit variable viewing screen measures. Our work process is focused towards achieving your commercial objectives, to ensure you achieve the highest levels of return on investment. Whether it's a single page or developing a whole new website, our team of experts has all the necessary skills required to achieve your goals.

This approach saves time and cost since it does not require the firm to create a separate page for miscellaneous devices, furthermore, it can engage with your mobile audience via a single site only.

It is easy to get modern responsive web design templates for your site where the content and growing requirements of the firm can be easily met. At the same time, we eliminate the disorderly, difficult to use, and out of sync, features associated with your brand, all of which affect your site's ability to load, attract visitors, generate leads and ultimately, deliver ROI. 

Our web design service combines: 

- Extensive planning and competitor analysis

- Customer-focused design process

- Obsessive attention to detail

- Applying strategic and marketing insight to designs

- Results-driven, accountable design work, and processes

Our Design service includes:

- Full website designs

- Landing Pages 

- Print/Downloadable collateral 

- Mobile websites 


In the 1990s, the browser wars led to the users to choose internet explorer as it was part of the Microsoft windows. The users had one desktop that was consistent on all machines and when a user-designed the sites the difference between browser engines and platforms was not considered significant, at the same time as the sites were made with static components.

But with the growth of mobile viewing and the use of tablets for browsing, the developers need to create components where the dimensions are determined as a percentage relative to the viewpoint. The approach was called fluid as the look of the site changed every time as the user device changed. 

Responsive web design services are the sites that adapt to different screen sizes without compromising the usability and user experience where the text, the elements, the images, and videos rescale and resize as per the user device dimensions.  

The coder needs to write a single set of code using HTML, CSS, and JavaScript that can run on multiple browsers, platforms, and screens without getting awry. It is the concept that supports multiple device browsing where the elements in the page align as per the development philosophy of DRY (do not repeat yourself). 

What Is Responsive Web Design

What Is Responsive Web Design?

Initially, the designs of sites were not optimized for fluctuating screen dimensions. Mobile screen has smaller size as compared to desktop and sites with static designs may face misalignment of components on the smaller screen which can lead to a decline in page rank as research finds over 40% of the users go to competitor's site if they get a poor mobile experience.

It is necessary to integrate features in the site to suit mobile user requirements that can automatically adjust to the type of device and ensure the user gets all the desired messages accurately without extra efforts like zooming or scrolling.

Such a design can create a system that automatically reacts to the user's requirements. The responsive web design services offer a fluid and flexible mechanism where the site adjusts the layout to suit a laptop, tablet, or mobile viewing. 

What is a Responsive Website

What is a Responsive Website?

If a user browses on mobile phones, they do not get a lot of screen space. If the website is trying to depict a house, the pictures may not show up clearly if the site is not integrated for responsiveness.

The term responsive web design services were used in the article published in 2010 by Ethan Marcotte who explained how the site developers need to look into the screen size, user orientation, browsers, modes of interaction, and other factors for creating content.

Today most people use portable devices to order items or food and they prefer sites that have provisions to depict messages clearly on phone. Modern phones can zoom out automatically and the website can be seen onscreen but if the information is encoded in some part of the site or is not visible to the user, they may ignore it.

Not only images and videos but even the text content posted on the site should also be clear to the users, who want to make reservations or look into the menu of a restaurant, where a potential customer searching for food items may be in a hurry to eat right now.

Hence, the site design should have readable content for multiple screens without the need for zooming and the content should have reasonable load time. The pages should exclude programs or videos that are heavy or are not resizable. The trend is just the start of a new shift in browsing. 

Responsive web design services features have the following advantages -  

  • It helps to increase the reach of new buyers on multiple systems.

  • It can provide consistent information and user experience that helps to enhance customer retention. 

  • It provides tools for tracking, reporting, and consolidating user data. 

  • It is useful for content/site management.

  • It enhances competitiveness, is SEO friendly, and increases the number of visitors to a site. 

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What is a Mobile Responsive Website

What is a Mobile Responsive Website?

Some websites are created specifically for mobile viewers. Such a version can be different from the desktop. The mobile site is specifically designed for the Smartphone user. It runs faster on phone and provides a better user experience but the business has to maintain two versions of the same site, while, the content can become outdated frequently.

Such a system requires robust back end and multiple version integration, whereas, a mobile responsive site is made for browsing on multiple devices and is maintained through a single maintenance process. 

There are many challenges faced by a responsive web design company when they try to convert a pre-designed page to responsive as designing the site from start helps to handle each element involved in the page in the manner to be able to meet the future requirements.

Editing a previously designed code can be difficult because there are elements like pictures specifically, made large for desktop users, that may not show up clearly on a smaller device. 

Guidelines for Responsive Web Design

Guidelines for Responsive Web Design

To create responsive web design use Bootstrap and extending pre-designed templates. Bootstrap is the framework that provides the HMTL code support, CSS, and JavaScript libraries, which can be used to enforce the mobile-first approach.

One can use it in the project and determine the functionalities that are dependent on the JQuery. Img fluid classes can be used to scale images and .tables to create table structure. 

The fluid grid can be used by the responsive web development team to ensure the design is flexible and the elements have spacing, consistency, and appropriate proportion. 

Media queries can be integrated into the CSS to determine the breakpoint of the device. The users can even use templates to modify existing styles. This helps to create the whole website with zero design experience.

At first, define the Meta viewport tag that tells about the browser, how to scale, and the size of the content at the time of displaying the page. All the information in the code should be able to convey the way the attribute will display on multiple screens.

In the absence of viewport, the page will be displayed with the dimension that is fit for the desktop version. Also, one has to set the minimum and maximum scale for the content and the viewport can modify the elements where the coder needs to see that the user can scroll vertically but not horizontally. 

After completing the design part, the coder should test the display and alignment consistency where they check the following – 

  • The text should be clear on multiple devices and appear on predetermined viewports and scales. 

  • The text should remain inside the containers. 

  • Images should resize to appear clearly on smaller screens. 

  • It helps to resolve the inconsistencies in fonts, color, illustrations, and other scales.  

At the time of resizing the basic element of the page, the user should ensure that it does not assign fixed widths to any particular elements. Also, the relevant content should be shown on the page in an appropriate order. 

A proper code can be written to see that different properties are displayed through the same DOM element that is also dependent on the device on which the page is viewed.

What is Responsive Web Design CSS

What is Responsive Web Design CSS?

The responsive web design CSS media queries are used to check the device type. The CSS3 allows the page to adapt to the viewport where you can set font size depending on the device width. Like if the width is less than 640px, the font size should be 12 pt, etc. 

The code can use orientation feature but orientation is not supported by all devices; hence, most developers make use of the max-device-width and min-device-width feature. 

  • One can optimize text where the text size is denoted in the form of px or pt or as a percent of the size. 

  • One needs to include the basic considerations like how many words should be included in the single line on the large and small devices and what could be the smallest legible text size for the given scale and viewport. 

  • The images should be made responsive by linking the width with the DOM element that ensures the images resize on different containers and change as per requirement. 

  • The method of using img max-width approach can sometimes create performance overload on smaller screens and so, it is necessary to optimize the images to improve latency and display the files in the best way on the given network capability. 

  • CSS grid layout can be used to create flexible girds that shrink when required. Multiple column layouts can be used for creating fluid tables. 

  • The design of the tables should be modified to fit smaller viewports or one can include the code to ensure the table design changes on runtime to suit smaller screens. Some website hides certain columns and displays only a part of the table where the user gets the display without interruption and the user can get a button to scroll across the table columns. 

  • The navigation buttons or columns should be fluid. Some website covers the links to drop-down menus that are generated at run time as per the user device settings and in some, certain hidden elements are created to allow the user to view only the section that is apparent to the device.

Why is Responsive Web Design Important

Why is Responsive Web Design Important?

Smartphone provides user-friendly instant leads and sales. In 2015, Google introduced the search engine algorithm to get mobile ranking for pages. The number of users surfing on contrasting devices has increased in the last decade. 

There are many different types of screen structures – TVs, tablets, desktops, phablets, consoles, wearable, and such structures continue to modify and will further change in the future.

If the websites are not optimized through the Meta viewport tag, the fixed dimension and scaling may restrict the elements of the page from appearing clearly to the users leading to inconsistencies, which can result in a higher bounce rate.

A mobile responsive website has higher readable text and adequate spacing for tabs with no extra efforts required for horizontal scrolling. 

The analytics, reports, and tracking of the response on multiple screens can be gained at one place that allows businesses to track visitor responses easily and effectively. 

Since multiple designs are integrated into one system, the time and cost of management are decreased and it provides a competitive edge to the site owners. 

Most fortune 500 firms do not have mobile responsive web design, although, there has been an increase in the number of people using smartphones, who conduct everyday businesses on phones, where they are using the internet instead of going to shopping malls to search for sellers.

With the imposition of new regulations of social distancing due to the growing risks of coronavirus pandemic, the trend is expected to increase.  Many new companies are developing a compatible app with responsive features where they target such traditional users.

Such a system can be integrated into Dynamic Service which means the same URL is used everywhere but the design for multiple screen sizes is encoded in different HMTL and CSS Codes. As the user clicks the site, the code identifies the device and then serves the code depending on the type of user- machine.  

It is suitable for large content-driven websites where functionality can be accessed through mobile or desktop, and the app looks less native and is suitable for all environments and OS. These are mainly transactional apps or web apps with better access to remote users. 

A responsive web design company develops a single system for building and maintaining the apps working on all platforms and devices where it can easily integrate enterprise security.

The Benefits of Custom Responsive Website Design Services

The Benefits of Custom Responsive Website Design Services

Responsive websites are proactive that can tell the customer exactly what they need and eliminate unwanted content at the time of viewing. It is the method that can help the sellers to reach out to new buyers regularly and ensure to get happy customers. 

It is the method that can help to mask several other issues on the site. The mechanism allows the product sellers to make an impression and get customers easily without struggling on accomplishing a larger design as the content offered on mobile is viewed in seconds and the overall impression is more positive as compared to desktop visitors. Such designs can help in improving SEO as Google gives preference to mobile-friendly sites.

The management of such a website is easier as compared to the management of different versions for different sizes. However, the decision to create such a website should be based on the business purpose, goals, and the targeted device.

If a firm determines to create a responsive design, they need to identify the bare minimum that can start with a Progressive Web App that allows the firm to take the functionality of an app and combine with internet speed to deliver the desired experience. 

Since more and more shoppers seek items on smartphones and take quick action, businesses must adapt to the changes for survival and success. 

What is a Mobile Responsive Web Design

What is a Mobile Responsive Web Design?

By the end of 2016, mobile browsing became more prominent and widely used as compared to desktop browsing and today the market has over 9000 different types of devices and Google has introduced the algorithm that prioritizes websites based on smartphones and tablet viewing. 

One can set the scope of their site, where you need to examine how the users access the internet and then what are the core features that cannot be eliminated from the versions.

It is necessary to have uniformity in the way the design shows on each device and the initial design should be made in the manner where there is scope for later improvement and iterations. 

There are many advantages of such designs as it helps to increase the number of customers on smaller screens and the business gets a consistent increase in leads, sales, and conversions, in a short duration. 

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Frequently Asked Questions

  • What is HTML coding?
    • What is HTML coding
      It is part of web design involving elements, tags and attributes - the designators are categorized into headings in less than () brackets. The pair of closing and..

Related Terminology Explained

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